BEAUTY OF JOSEON

Inspired by the aesthetic preferences of women during the Korean Joseon Dynasty who focused on taking care of their skin rather than covering it up with heavy makeup. The cult-favorite products feature hanbang ingredients (traditional Korean herbal medicine) that promote a healthier, brighter complexion.

The 'Gyuhap Chongseo' which is referred to as the encyclopedia of the Joseon Dynasty, was written by Yi Bingheogak, a female Silhak scholar who was born into a prestigious family in 1809 (9th year of King Sunjo). In addition to various methods of housekeeping, methods of shaping eyebrows, cleansing for smooth skin, and caring for sleek hair were recorded in this book.