Innisfree is a South Korean cosmetics brand owned by Amore Pacific. Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name derives from Irish poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'.
Innisfree, the number one beauty brand in Korea, has successfully crossed into the global market. Despite its worldwide popularity, the brand has remained faithful to its core mission — creating naturally-sourced beauty products of the highest quality at an accessible price point.