MISSHA

In August 2009, the luxury Missha Homme Urban Soul line was launched with higher quality and are more expensive than the existing two men's cosmetic lines.

Missha is also known for making high quality, lower-cost duplications of more expensive brands. For example, the Missha Time Revolution First Treatment Essence is a popular duplication of luxury brand essence SK-II, and the Missha Time Revolution Night Repair Science Activator Ampoule is a popular duplicate of the Estee Lauder Advanced Night Repair.